It’s Time to Write Your Book!
Can we talk?
You know you need to write a book, right?
But knowing this wasn’t enough to get me to write a book.
And knowing this won’t get your book written either.
Do you have that same nagging voice in your head I had? The one that keeps you up at night saying you have something to say and the world needs to hear it?
For me, that voice was right. I wanted to write a book.
I needed to write a book.
I had insights, “Ahas,” I had to share with the world.
But I still couldn’t get myself to take action… for SEVEN YEARS!
Here’s the deal: I’m CEO of a successful PR firm and have done this work for over 20 years. I coach clients ALL DAY LONG on the value of writing their own book – not only to fulfill their personal dreams, but how support them getting their message out into the world.
Like client Dr. Matthew B. James: Of course we got him media coverage before his book launch. But once his book was published? We were able to get him phenomenal coverage on CNN, HLN, and Psychology Today (to name a few). Other clients of ours have gotten top tier placements in Woman’s World, Outside Magazine, and on Dr. Phil – you name it! – ALL with the help of their books.
Okay, you get the drift. I knew the value of having a book both personally and professionally. But had I written my own book?
I knew the jig was up for me when I was speaking at an event in LA. As my client introduced me, he asked how many people in the audience wanted to write a book. 90% of the hands went up.
It was in that moment I knew. I was not alone. And I understood their frustration and overwhelm. We shared a commitment to make a difference in the world. I figured they probably had a lot of books they had started; files of ideas and half-written chapters stuffed in their desk drawers. Like me. And like me, they’d probably hit a wall.
I was perplexed.
So I sent a survey to my PitchRate community asking: “What has held you back from writing a book?”
Here are some of the responses:
- I don’t know how to structure a book.
- It’s overwhelming.
- I’m not a writer.
- I’m too busy.
- I have too many ideas. I don’t know where to start.
- I don’t want to write a book that goes nowhere.
- After I write a book, then what?
- Isn’t publishing difficult and expensive?
Okay, I share some of their concerns about writing a book itself. But I do know how to make the media (and therefore, their target market) want a book before it’s written. I do know exactly what you should do with your book to get media attention. And I do know how to get a book published inexpensively and quickly. Piece of cake! I can do those things in my sleep!
During that seminar in LA, I met Heather Estay for breakfast. Heather is a great writer who has helped several of our clients write their books.
I told her about my desire to write a book and how I’d been talking about it but doing nothing about it for SEVEN years. (Honestly, my staff was getting sick of hearing me whine about it!)
I told her my really good excuses: “I run a company, for God’s sake! Where would I find the time? I’m not really a writer – I have people for that! Besides, I have so many ideas that I have no idea where to start!”
You know what she said?
“Drew, that’s just crazy.”
According to her, writing a book is no big deal. “I’ve got a process I can run you through. It’s all about clarity. You can whip your book into shape in a couple of months.” She started talking me through a whole new way to approach the process. And I shifted from hopeless to hopeful about the whole thing.
(By the way, Heather has written and ghostwritten a bunch of fiction and nonfiction books. She’s a Stanford grad. She was in a PhD program for Transpersonal Psychology, one of the first. She’s no dummy. She knows what she’s talking about. Oh, and she’s a black belt, so I tend to listen when she talks.)
Heather pointed out that what I already know – how make sure the media (and therefore my target audience) will LOVE the topic – is EXACTLY the piece that most authors are missing!
Hmmmm . . .
So I said to her, “Wouldn’t it would be a great idea to put the two pieces together: your book writing process and my knowledge about how to get media attention for a book?
She made a good point; people don’t need more information: “There are a million eBooks and teleseminars on book writing and how to run your own media campaign on the internet. Free ones. Good ones. And honestly? Information alone won’t help people get a book done or get their PR campaigns launched. Information is cheap but it won’t get folks where they want to go.”
I totally agreed: “But I’m not talking about just information. I’m talking about a hands-on program, teaching people an entirely different approach to writing a book and getting it the media coverage it deserves.”
She thought about it.
Finally, she said okay and we put our talents together.
Writing the Book that Puts YOU on the Map
So, exactly what will you get?
If you are ready to be in action, let us support you to make it happen:
We also know you are not writing a book just to write a book. You want to get it out into the world, so we are giving you a bonus to enable you to powerfully launch your new book to the media. Our 21 Day PR Action Guide walks you through step-by-step how to launch a PR campaign in 21 days!
You now have everything you need to support you in writing your book and to powerfully launch it into the media.
Are you ready to take that step?
We want to make sure this is exactly what will make THE difference for you, so we want to offer you a 100% Happiness Guarantee!
We want to make sure that Passion to Profit: Writing the Book that Puts YOU on the Map exceeds your exceptions and that you are 100% thrilled about the time and money you are investing.
If you are not 100% satisfied, we’ll refund your money.
If for any reason at all this course does not exceed your expectations, contact me at firstname.lastname@example.org before the beginning of the third class and we will gladly refund your money.
To your success!
Drew Gerber, CEO
Wasabi Publicity, Inc.