I’m way too busy. I’m not a good writer. I don’t know where to start. I have too many ideas. I don’t have enough to say. I have too much to say. I tried it before and it didn’t work out. It seems overwhelming. What if I spend all that time, money and energy and end up with nothing from it at all?

Really?

Is writing a book really more difficult than other things you’ve accomplished in your life? No. But the myths and mystery around writing have created roadblocks for way too many of us.

Through this course, you learn:

• Secrets for blasting through so-called Writer’s Block
• How to ignite your idea generating genius
• How to get a book to write itself!

You’re successful. You’ve accomplished more than others can’t even imagine. You know how to prioritize, promote and produce. But even though you know how incredibly valuable authoring a book is to forwarding your career, increasing your income, building your brand and making a difference in the world, have you managed to complete one? (Or if you have, do you hyperventilate thinking about attempting another one?)

It ain’t that hard – if you know what you’re doing.

We’ll lead you through our systematic approach to:

• Complete your book quickly – the book that practically writes itself OR
• Guide a ghostwriter so you get exactly what you want OR
• Develop a compelling book proposal to submit to one of the Big Boy publishers
• Use professional writers’ tricks to drive your most critical messages home; write persuasively, professionally and quickly

Too many books sit in boxes covered with cobwebs in dusty old garages. Why? Because the author didn’t know how to test-market the book before they went to the trouble, time and expense of writing it! Of course, they asked their friends and neighbors, their uncles and babysitters… who all thought the topic would be a real winner.

But who should they have asked?

The media!

And no, you can’t just call up Oprah and run your book idea past her. But you can test-market your book and get valuable insight with the media before writing word one.

We’ll take you through a step by step process to:

• Get the inside scoop on what the media is looking for
• Use the perfect pitch formula that landed Dr. Phil for our client within 8 hours
• Have an audience interested in your book – even before it’s written!

What can a great book do for its author? Plenty. Jack Canfield became a household name. Dr. Stephen Covey sparked a movement. Malcolm Gladwell, the author of Blink, was named one of Time magazine’s 100 Most Influential People.

But what do YOU want?

Your specific answer to that question will determine everything: your target audience, your book’s style and voice, how and when it’s published, its title, cover graphics, even how many pages!

We’ll reveal:

• The secret to getting exactly what you want from your book
• How to choose a publishing vehicle that ensures your desired outcome
• The exact steps to identify your sweet spots: the target market that will help fulfill your goals – and how to write the book that will captivate them!

The #1 mistake many authors make? Writing about what they feel strongly about – without considering what their readers feel strongly about! You’ve devised surefire tips for men to become better husbands, but these husbands are focused on getting more sex! If you ignore that, your Learn to be a Great Husband book will remain on the shelf while Get What You Want in the Bedroom (by Giving Her What She Wants in the Kitchen) flies off the shelves!

We’ll give you the essential keys to:

• Answering your target market’s most pressing questions
• Targeting your readers’ sweet spots and hot buttons
• Having your book hit the bull’s eye!

Do you have just one book in you? Probably not. Most of us have several we could write – if we knew the process, knew how to enjoy the process, and knew we could successfully complete a book we started every time!

You’ll focus on one particular book during this course. But at the end, you’ll have:

• The path to create any type of book you want to write in the future
• The tools and tricks to write anything (blogs, articles, reports, etc.) more quickly, effectively – and with more enjoyment!
• The industry expert’s formula to get media to LOVE any book, idea, event or project

Some people feel that creating a book is pure drudgery but they plow through and do it anyway. You don’t have to be one of those people. Doesn’t your best work come when you are excited about a project? Hint. The answer is YES!

We’ll spark ahas that:

• Keep you on track
• Relight the fire of inspiration
• Have you see the resources and support available all around you

Passion to Profit: Writing the Book that Puts YOU on the Map includes:

• 7 In-depth, Info-packed Webinars led by Heather Estay, a seasoned book writing coach/expert and Drew Gerber, a highly successful public relations guru.
• Recordings and Transcriptions to review the value-packed webinars at your own convenience. Use them to write multiple books!
• Step-by-Step Action Guides that teach you how to write, what to write, and how to make whatever you write 24 karat GOLD!
• Everything You Need to support you in finally writing that book you have always wanted to write. But just to be clear, in order for that to happen, ACTION IS NEEDED!