Overwhelm to Ease: [NEW TAGLINE]
When you think about writing a book, does your chest tighten, your pulse quicken, and your mind feel completely overwhelmed?
You’re not alone.
Even for seasoned writers, the thought of writing a book can be daunting.
Add in self-doubt about your ability as a writer and you’re stopped in your tracks.
I was… for seven years.
My excuses were the usual: I don’t have enough time. I have other priorities. I’ll eventually get around to it.
But deep down, I knew that wasn’t true. If writing a book was truly a priority for me. I knew I would find the time and make it happen.
The truth was, I just didn’t know where to begin.
Oh, I attempted to write my book… but I’d just stare at a blank screen. I really did try, but I let feelings of overwhelm and self-doubt shift my mindset and I stopped.
Here’s the deal: I’m the CEO of a successful PR firm;I’ve done this work, and done it well, for over 17 years. I coach clients ALL DAY LONG on the value of writing their own book.
More importantly, the book you write won’t just change the lives of other people… the process itself will inevitably change your life.
It brings two things into crystalline focus: the “why” behind what you’re doing, and the message you want to deliver.
You get to know yourself differently.
But even knowing all this, did I sit down and write my own book? Nope.
I’d even seen first-hand the results that having a book produced for our clients.
Like our client Dr. Matthew B. James: Of course we got him media coverage before his book launch. But once his book was published? We were able to get him phenomenal coverage on CNN, HLN, and Psychology Today (to name a few).
Other clients of ours have gotten top tier placements in Woman’s World, Outside Magazine, and on Dr. Phil – you name it! – ALL with the help of their books.
Everything changed for me while attending a client’s event in LA. My jig was up when I sat down to have breakfast with a good friend, Heather Estay; Heather is an amazing writer who has helped several of our PR clients write their books.
I don’t remember how our conversation turned to me writing a book, but I shared with Heather my desire and how I’d been talking about this thing for SEVEN years. (Honestly, people were tired of me whining about it!)
I also shared with her all my excellent excuses: “I run a company, for God’s sake! Where will I find the time?” “I’m not really a writer [yada yada yada].” “Besides, I have so many ideas, I have no idea where to start.”
Heather’s reply?: “Drew, that’s just crazy.”
According to her, writing a book is no big deal. “I’ve got a process I can run you through. It’s all about clarity. You can whip your book into shape in a couple of months.”
She started talking me through a whole new way to approach the process.
Everything shifted for me. I went from hopeless to hopeful — probably for the first time ever — and I truly believed I could finally write a book.
(Side note: Heather has written and ghostwritten a ton of fiction and nonfiction books. She’s a Stanford grad. She was one of the first students in a Ph.D. program for Transpersonal Psychology. She knows what she’s talking about. Oh, and she’s a black belt, so I tend to listen when she talks.)
Not only did my perspective about writing a book shift, but Heather said something that sparked an idea; it was a way to leverage what I know, along with her knowledge, to create a program that would make a really difference for people.
Heather pointed out that the skills I already had – how to make sure the media (and therefore my target audience) will LOVE the topic – is EXACTLY the piece that most authors are missing!
So I said to her, “Wouldn’t it would be a great if we put the two pieces together: your brilliant writing process and my knowledge about book marketing?”
She made a good point. People don’t need more information:
“There are a million eBooks and teleseminars on book writing and how to run your own media campaign on the internet. Free ones. Good ones. And honestly? Information alone won’t help people get a book done or get their PR campaigns launched. Information is cheap but it won’t get folks where they want to go.”
I totally agreed: “I’m talking about more than just information. I’m talking about a hands-on program, teaching people an entirely different approach to writing and book marketing.”
She thought about it.
Finally, she said okay and we put our talents together.
Writing the Book that Puts YOU on the Map
So, exactly what will you get?
If you are ready to be in action, let us support you to make it happen:
We also know you are not writing a book just to write a book. You want to get it out into the world, so we are giving you a bonus to enable you to powerfully launch your new book to the media. Our 21 Day PR Action Guide walks you through step-by-step how to launch a PR campaign in 21 days!
You now have everything you need to support you in writing your book and to powerfully launch it into the media.
Are you ready to take that step?
We want to make sure this is exactly what will make THE difference for you, so we want to offer you a 100% Happiness Guarantee!
We want to make sure that Passion to Profit: Writing the Book that Puts YOU on the Map exceeds your exceptions and that you are 100% thrilled about the time and money you are investing.
If you are not 100% satisfied, we’ll refund your money.
If for any reason at all this course does not exceed your expectations, contact me at firstname.lastname@example.org before the beginning of the third class and we will gladly refund your money.
To your success!
Drew Gerber, CEO
Wasabi Publicity, Inc.
Questions or comments about writing a book? Let us know!