Lap It Up

By | 2016-08-18T15:57:05+00:00 August 18th, 2016|

Rescue dogs are lapping it up at Starbucks to find forever homes. I lap up my coffee, cream and sugar every morning. And the Olympic gold medalists are lapping up PR attention, even if the PR's not about their medals. It leaves me wondering, what do we need to say to media to get their [...]

Behind the Curtain: Demystifying Video Production (Myth #2)

By | 2016-10-13T16:37:50+00:00 August 17th, 2016|

In this series of posts, we will shatter some of the misconceptions around video production and hopefully inspire you to reach out for help to create content around your own authentic message. MYTH #2: THE MAGIC FORMULA (Hint, there isn’t one) [Go here for MYTH #1: BUDGET] Many people like to think there [...]

You’re An Idiot

By | 2016-10-13T16:37:50+00:00 July 5th, 2016|

"You're an idiot," said a YouTube hater to me about a video I did on how the Emotion Code healed my lower back pain and made my pets calm. I see hater comments as a clear indication my stories and messages are getting out there. Do you relate to your nay-sayers as good news? I do. The [...]

Love, Then Act

By | 2016-10-13T16:37:50+00:00 June 15th, 2016|

The Orlando mass shooting has many on social media saying, "It's time to act." I've considered myself an activist since my college days of organizing Amnesty International chapters in Chicago so I wake up saying, "How will I take action today to impact the greater good for all?" So when Mathew Shurka called me this morning to [...]

#BringBackOurGirls

By | 2016-10-13T16:37:50+00:00 May 19th, 2016|

"Slavery's over, stupid," a man barked at me as I worked the Amnesty International booth in my college lunch building in the early 90's. I peacefully said, "But it isn't. That's why I'm standing here to inform you." He marched off, sighing. Confident he was right and I was wrong. Two years after kidnapping, the first Chibok [...]

How Media Find and Choose Their Sources #BLAB

By | 2016-10-13T16:37:50+00:00 May 5th, 2016|

Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapts incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does. To better understand how the media find and choose their sources, Wasabi Publicity asked [...]

Sparking “Little” Aha Moments

By | 2016-04-01T14:48:50+00:00 April 1st, 2016|

Explain how to spark aha moments and you'll get media coverage. I'm #SparkingAhaMoments with the White House today. You can too! Read this press release which contains links to children's activities for year-long "Take Our Daughters and Sons to Work Day (TODASTW)" experiences. The TODASTW Foundation recently partnered with "Big Brothers Big Sisters of America" (BBBSA) and [...]

Where Ya From?

By | 2016-10-13T16:37:50+00:00 March 1st, 2016|

I am so excited about Loretta Lynn's new album. She's still a mountain girl and so am I. You see, the reason I love Loretta Lynn so much isn't because I like country music. It's because she and I were both born and raised in Kentucky. I'm the grand-daughter of a miner and well, as [...]

Are You There God? It’s Me, Michelle.

By | 2016-02-19T14:42:43+00:00 February 19th, 2016|

God makes headlines. If you seek media coverage, take note of the Pope. This week, the Pope and Donald Trump are fighting. But who is Pope Francis to judge? Putting aside the Pope's opinion, Trump made headlines when he misquoted the Bible. The Bible's a great place to read stories about fights. When you see [...]