About Shannon Nicholson

Shannon brings his expertise in sales, social media marketing, and customer service from 15 years of working as a loan officer and financial counselor. After leaving the banking and finance industry, he took a half-year sabbatical to ride his motorcycle through North and South America. He has now nestled into a new career: PR.

Book Launch Preparation: Building the Foundation for a Bestseller Marketing Campaign

By | 2017-09-12T11:24:04+00:00 May 25th, 2017|

As our group stood in the middle of a mountain bike trail in Asheville, NC, examining a rocky obstacle leading into a tight singletrack turn between two trees, our instructor used the phrase “death by papercuts” to describe how every obstacle and every corner encountered during a race is an opportunity to [...]

Little Green Locks: HTTPS Can Boost SEO and Visitor Confidence

By | 2017-01-25T11:04:33+00:00 January 25th, 2017|

More than two years ago, Google announced it began to use HTTPS as a very lightweight ranking signal in its search query algorithm. Today, Google’s ranking signal weight for websites with an SSL certificate is undisclosed, but their strong commitment to a future of little green locks in the address bar of every website indicates [...]

You’re Friendly. Your Website Should Be Too.

By | 2016-10-19T12:34:52+00:00 October 19th, 2016|

Your customers love you. Your competitors admire you. Your mission to inspire change in the world is beautiful. But does your website reflect that? Is it even mobile friendly? On April 21, 2015, Google expanded its search algorithm to include mobile-friendliness as a ranking signal. This is old news by now. But surprisingly, I still [...]